Online, people search for products and services and to a lesser extent, for brands or company names! Just having a website for your company alone is not enough to give you exposure to potential customers. Getting this kind of exposure requires online marketing efforts that will help your company reach your target online audience, this is referred to as search engine marketing.
Pay Per Click (PPC) is an advertising model used on search engines, advertising networks and content websites/blogs, where advertisers only pay when a user clicks on an ad to visit the advertiser’s website. We deploy PPC marketing to capitalise on ever-evolving market opportunities and we refine this to target very specific audiences by geography, time and categorisation of relevant search terms.
These PPC ads are called a ‘sponsored ads’ or ‘sponsored links’ and appear next to, and sometimes, above, the natural or organic results on search engine results pages. digitalorange is a South Africa based digital agency that can effectively provide a PPC/Paid Search strategy to grow your business leads, improve sales or simply increase brand awareness.